I served as both the Copy Editor and Artistic Director for a six-person team that competed in the American Marketing Association’s (AMA) Annual Collegiate Case Competition in 2022. As a part of this project, my team and I conducted primary and secondary brand research and audience segmentation used to define project objectives and craft a formal positioning statement. Beyond directing the visual aesthetic and media production, I also authored and edited the comprehensive integrated marketing communications plan, establishing a clear, cohesive voice that culminated in a robust evaluation strategy to determine the plan’s effectiveness. This project concluded in a finalist presentation to Amazon Executives, placing 3rd out of nearly 100 U.S. universities and showcasing my ability to manage complex production schedules and deliver high-stakes strategic content.